Uniroyal looking to regain market share
Uniroyal enjoyed a “very good” second day of the Brityrex 2012 according to Sales manager, Glen Birkwood. The eastern European manufactured brand was communicating the products’ cost effectiveness at Brityrex, and Birkwood explained that the brand is currently “regaining” some of the ground it lost towards the beginning of the year in the UK as the cheap budget market expanded.
Birkwood says that the “bubble” at the cheaper end of the commercial vehicle tyre market “has deflated slightly”, with fleets “disappointed in the performance and longevity” of budget tyres interested again in fitting Uniroyal products. He also made the point that fleets object to “paying for budget tyres to be scrapped, while nine in ten Uniroyal products are suitable for remoulds.” Meanwhile, at the other end of the market, Birkwood said that a Welsh fleet previously on Michelin had recently come down to the Uniroyal price level.
The brand also emphasised its lengthy history of tyre manufacturing with a timeline detailing its century-plus of manufacturing, including its first name, Englebert.