Man in ad not Kevin Butler, says Bridgestone
Bridgestone apparently does not intend to take Sony’s lawsuit lying down. According to entertainment industry publication The Hollywood Reporter, Bridgestone claims that the Kevin Butler character doesn’t even occur in the North American commercials featuring actor Jerry Lambert.
“Mr. Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer,” The Hollywood Reporter quoted the defendant as saying. “Bridgestone denies that ‘Kevin Butler’ appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial.”
Furthermore, the publication says Bridgestone intends to fight the lawsuit by showing that Sony has failed to register any mark on Kevin Butler, that the character has not acquired secondary meaning and that there is no likelihood that consumers would confuse the character appearing in the Bridgestone advertisements with Kevin Butler.