Kwik Fit name heading to Russia

8th October 2012 | 0 Comments

Japan’s Itochu Corporation, which purchased Kwik Fit Group for £637 million early last year, reportedly plans to adopt the fast-fit network’s name for its Russian operation – a business that may significantly expand. In an interview with The Telegraph, Kwik Fit managing director Kenji Murai explained that Itochu already has a presence in Russia’s tyre retail and wholesale sectors and operates its business there under different brand names. These will adopt the British fast-fit network’s brand name as “Kwik Fit is an Itochu leader brand now.” Murai added that Itochu currently has 15 outlets in Russia but the firm intends to grow this; the company’s network there “could easily” hit the 200 to 250 mark, he said.

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Category: International News, News

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