International Tyres & Trading partners in Firenza growth
The Firenza truck tyre range has been specifically produced to provide a high quality alternatively in the mid-market sector, according to company representatives. And the brands position in the UK has been developed through the “strong partnership [that] has been forged in the UK between Firenza and International Tyres & Trading based in the West Midlands.” International Tyres are the exclusive distributor of the brand and the company reportedly provides “swift and efficient delivery throughout the UK.”
Rob Henderson, Firenza’s business manager for the UK and Europe said: “Thanks to the efforts of International Tyres, our truck range has successfully been proved to provide a high quality and affordable alternative to premium brands in the UK. We continue to build on this success in all European markets.”
Firenza purportedly offers a range across the entire truck application sector incorporating the manufacturing technology resulting in solid shoulder construction, zero angle steel band to combat irregular wear plus a special tread groove design to eliminate stone retention and casing damage.
As far as products are concerned, there are tyres for every position. For steer pattern options the Firenza SSR05A provides a wide, flatter tread profile for mileage return and smooth handling, with sizes ranging from 215/75R 17.5 through to 315/80R 22.5.
In driving positions the Firenza SSD08 offers a tread profile weighted for traction control. This pattern is available in 70 and 80-series profile. For more adverse conditions, there is the option of the more rugged SSM10. The Firenza SSM07A is an all position pattern with emphasis on trailer application.
In the super single category, two distinctive patterns – SSR055A and SST066 are offered in sizes 385/65R22.5, 425/65R22.5 and 445/65R22.5. Solid shoulder construction is designed to reduce wear and the hard tread rubber compound is said to afford long mileage.