Brityrex full house not far away
The start of this year’s Brityrex International is still more than two months’ away, yet organiser ECI International Ltd reports the show is heading for a sell-out and the amount of exhibitor floorspace still available at Manchester’s EventCity has dropped to under ten per cent.
Commenting on the interest shown so far, ECI International managing director Paul Farrant said “this is the right show, in the right place at the right time. The tyre sector is facing imminent law changes for tyre labelling and tyre pressure monitoring systems and exhibitors are very keen to show how they can help the trade deal with the changes.
“Given the high levels of interest, our message to anyone still looking to exhibit is to act fast, as space and locations are now at a premium,” he added.
In addition to the abovementioned regulatory changes, ECI believes the large UK tyre market’s highly competitive nature is another important factor contributing towards the success of this year’s Brityrex. “We have dozens of brands at the show from around the world and all of them are there to establish a presence in the UK by meeting new distribution partners,” Farrant observed.
Hot on the heels of the recent announcement that the Michelin Training Centre will exhibit at Brityrex for the first time, ECI has confirmed a string of other new exhibitors. These include Harvie Tyres, Tyre Bay Direct, Maritime Cargo Services and King Pin Wheels.
Harvie Tyres’ plans for Brityrex will centre on the launch of its new range of Mondolfo Ferro workshop equipment. The Harvie team (stand 73) will demonstrate the Raptor tyre demounting technology and AS944 LL tyre changing machines. The MT3200, MT3400 Easy Alu and MT3350 Ergo Laser wheel balancers will also be operating on the stand throughout the show. “The Mondolfo Ferro range of workshop equipment is an exciting development for the company and is sure to provide the quality and reliability demanded by our discerning customer base,” shared Harvie’s UK sales manager, Stuart John.
Maritime Cargo Services (MCS), who can be found at stand 47, are a first-time exhibitor at the show. MCS specialises in freight forwarding for the tyre industry and looks after more than 20 major tyre importers, managing the customs clearance and delivery of thousands of containers to well over a hundred warehouses and depots throughout the UK and Ireland. MCS also provides customers with an online, real-time freight management and tracking system known as MOATS. With shipping costs representing between three to ten per cent of the retail price of tyres, effective freight management is a critical factor. “There are two essential ingredients at the heart of our customer service offering,” commented MCS partner Rob Shelley. “Firstly, our dedicated team of experienced professionals and secondly, we invest heavily in the development of our own bespoke, state-of-the-art technology.”
ECI’s visitor pre-registration service is now open for the show, and ECI recommends pre-registration in order to guarantee hassle-free, fast-track entry to EventCity. Further details can be found on the www.eci-international.com website.