Pirelli fantasy game a ‘nice tie-in’ with National Motorsport Week
Pirelli has confirmed its support for National Motorsport Week 2012, which will take place between 30 June and 8 July. The week-long annual initiative, jointly promoted by the Motorsport Industry Association and the Motor Sports Association, is a celebration of motorsport book-ended by two of the country’s premier motorsport events: the Goodwood Festival of Speed and the Santander British Formula One Grand Prix. National Motorsport Week features a wide range of initiatives and activities, ranging from novice taster events run by local motor clubs to factory visits and open days at many of the UK’s premier motorsport organisations.
This year, Pirelli is offering goodie bags to five lucky individuals who sign up to the tyre firm’s new F1 fantasy prediction game: the Pirelli GP Challenge. Using a unique code, users will be able to sign up to the game and be entered into a prize draw to win exclusive bags stuffed with various items of Pirelli merchandise.
The Pirelli GP Challenge is free to play and users can sign up at any time during the season. Players make their predicitions ahead of each Grand Prix, and the top five performers win a prize. After every four races, a round winner will be announced and all players will start again with a zero points balance. In addition to the individual GP and round winners there will also be an overall winner, who will win a VIP trip to the USA Grand Prix in Austin, Texas, in November.
“Pirelli is always keen to support motorsport within the UK,” commented Pirelli UK marketing director Wayne Nickless. “We felt that the National Motorsport Week initiative tied in nicely with our new Pirelli GP Challenge as they both give something back to the fans. Our fantasy game has proved extremely popular since its launch last month, and we have already given away a host of prizes including an Xbox, tickets to the British Grand Prix and a supercar driving experience day. We are now offering F1 fans who sign up using the National Motorsport Week code a chance to win some exclusive Pirelli merchandise.”
To sign up to the Pirelli GP Challenge, visit the www.pirelligpchallenge.co.uk website and enter the special code pzero.