Pirelli introduces social media Moto competition
Pirelli is offering the chance for followers of its Moto Facebook page to compete in an online “social game” with the top prize of a trip to Los Angeles. The complete content of the brand’s “Ride Like an Angel” contest will become available to users promoting Pirelli’s Moto page within their own social groups and purchasing a set of Pirelli Angel ST tyres in April or May 2012, helping to promote the brand both online and in retail stores. The game involves scoring points by completing four tracks set in Los Angeles districts such as Downtown and Santa Monica.
Tyre-makers’ forays onto social media platforms are becoming more elaborate, with web pages promoting products morphing into more sophisticated customer interaction in the form of full-blown applications. Pirelli’s Facebook app allows all users to access its Santa Monica track. To access the second track the player must invite at least two Facebook friends to access the app; for the third track (the Harbour) four friends need to be invited. The last track, set in Downtown, is reserved for those who purchase a set of Pirelli Angel ST touring tyres between 1 April and 31 May 2012 from a participating dealer. The dealer will provide a game card with a code that can be used to unlock the fourth level.
At the end of each of the eight weeks of the contest, the three players who have scored the most points on each track will win a Pirelli Pack with a hat, T-shirt and a Pirelli sticker. At the end of May, once the initiative has ended, the four players who have scored the highest on each of the four tracks will be rewarded. The winner of the first track will receive a motorcycle battery charger, the top ranking player on the second track will get a pair of P Zero sunglasses, the third track winner will receive a Pirelli trolley case, and the first place winner on the special Los Angeles track; will win a trip for two to Los Angeles with a visit to Universal Studios.