Michelin reports good start for mobile site
After being live for only a few months, Michelin says the mobile version of its corporate website has proven to be a huge hit. The French tyre maker describes the site’s stats as “encouraging” and says it has experienced a 135 per cent increase in visits. Other pertinent statistics reported by Michelin are that the average visit to the site lasts one and a half minutes, and 30 per cent of users are located in the United States, with 18 per cent in France.
Available in both French and the world’s favourite language, the mobile version of Michelin’s corporate site offers ‘lighter’ content within three sections: Finance (share price, financial press releases, upcoming events), Motorsports (latest news, forthcoming races), and Group and products (latest press releases). Optimised for iPhone and compatible with Android, BlackBerry, Nokia and other smartphones, the mobile site features conveniences such as language detection and the last section visited.
In the near future, Michelin intends to revamp the home page and enhance the mobile version’s display for desktop users.