Goodyear’s Blimp returns to UK skies
Nine months after a fatal crash in Germany ended Goodyear Dunlop’s 2011 European blimp-centred promotional campaign, the tyre maker reports the Goodyear Blimp has returned to our skies. The Spirit of Safety is taking to the air from mid-March until July to embark on a nationwide tour in support of the tyre brand’s planned road safety initiatives. Throughout its three or so months of service, the airship will deliver road safety messages as it underlines the importance of The Highway Code, with particular emphasis placed on young driver education. A renewed media partnership with Sky Sports will also reach out to a worldwide sporting audience as the Goodyear Blimp flies over major Premier League football matches as well as international cricket, golf and rugby games.
“We are delighted to bring back the Goodyear Blimp as it takes the lead on a number of road safety initiatives,” stated Goodyear marketing director Eddy Geerdink. “The Blimp is an integral part of our ongoing communications with drivers and their families as we look to promote the importance of tyre safety with motorists.”
Goodyear has utilised blimps for more than 85 years, and describes the aircraft as been seen as a “guardian angel” for the brand, symbolising the work of Goodyear’s innovation centres to help improve road safety.