Exclusive brands on show as Kings Road Tyres returns to Reifen
Leading UK tyre wholesaler Kings Road Tyres, also known as KRT, is a long-term supporter of the Reifen exhibition and returns to Essen this year to exhibit the latest products in its Aeolus, Antyre and Kingstone ranges.
KRT is the exclusive distributor of Aeolus TBR and OTR and Antyre TBR in the UK and Ireland, and has worldwide exclusivity for the Kingstone brand. “As a company, we are great believers in supporting trade shows and have been coming to Reifen for many years,” commented Tim Bader, KRT’s purchasing and marketing manager. “With hundreds of different tyre brands on show it is important for us to offer something different that is exclusive to KRT, hence the decision to promote our Aeolus, Antyre and Kingstone products this year.”
The wholesaler also recognises the networking benefits the Reifen show offers and the opportunity it presents to meet with existing customers, new contacts and key figures from the many international manufacturers KRT represents in the UK. “There is no substitute for meeting people face-to-face and as Europe’s largest tyre show, Reifen has the pulling power to bring many thousands of buyers and sellers together from across Europe and dozens of other countries,” Bader added. “Obviously we expect to sell tyres at the show but it’s also invaluable for us to get feedback from customers, plan new ranges with suppliers and see at first hand developments in the marketplace that will have an impact in the UK.”
In addition to supporting its brands at the June show, KRT is improving awareness of its products through other mediums; in March the company launched a new website for the Aeolus brand to improve awareness and knowledge of the company’s range of specialist tyre applications. The Aeolustyres.co.uk site includes size, application and technical details for the comprehensive range of Aeolus truck and bus radial and OTR products available through KRT. The truck and bus pages cover regional haul, long haul, mixed service and city urban products for commercial vehicle, coach, city buses, low loaders, semi-trailers and tippers. Aeolus also supplies a wide range of OTR tyres for a variety of applications, from quarry to high speed crane.
At Reifen 2010 KRT will exhibit in Hall 2, Stand 507 and will showcase Aeolus and Antyre truck and bus radial products for commercial vehicle, coach, city buses, low loaders, semi-trailers and tippers. Kingstone products will include new High Speed Crane tyre applications.