Bridgestone a Google best case study

Google Automotive Newsletter (Q1/2012) reports that Bridgestone’s Google Display Network safety and winter tyre campaign is its number one case study for an internet campaign in the automotive market in 2011. The Bridgestone campaign, carried out in collaboration with media agency PHD Germany, ran in major European countries and scored on awareness and reach with around one billion ad impressions over the year and up to 380 per cent incremental visitors to the Bridgestone website.