Marangoni agrees 3-year BMW Championship control tyre deal
Marangoni has agreed a three-year title sponsorship deal with the UK-based Production BMW Championship. The race cars, all based on BMW 3 Series models, will feature significant Marangoni and Kwik Fit branding and will race on 195/50 R15 82V Marangoni Zeta Linea Sport tyres, a track oriented version of Marangoni’s popular Zeta Linea road spec tyre.
Taking into consideration that Marangoni tyres are only available through Kwik Fit in the UK, the race series will become known as The Marangoni Tyres Production BMW Championship, in association with Kwik Fit. Kwik Fit has reportedly “fully embraced” this new agreement and will be supplying the tyres to all race competitors.
Commenting on the new agreement, Greg Graham, UK brand manager of the Marangoni Car Tyre division said: “Although Marangoni’s racing tyres have been used with great success in European motorsport, this will be our first experience in the UK. We are certain that the Zeta Linea Sport tyres will be appreciated by the drivers for their all round performance, durability and value for money.
“When looking at which race series we’d want to become involved with, the Production BMW Championship really stood out from the crowd. With around 100 registered racers and a very professional team of organisers, it was clear they were a perfect match for our plans. They had an immediate understanding of our wish to further promote our brand through motorsport, and they have been happy to hear our ideas and input”
The Marangoni Tyres Production BMW Championship series races on some of the most famous circuits in Britain including Silverstone, Brands Hatch and Donington. There are said to be ongoing discussions about televising all 2012 races.
John Willcocks of Project 8 Racing, the organising club behind the Production BMW Championship, commented: “When Marangoni approached us to speak about becoming involved, we were immediately impressed by their vision and energy. We genuinely believe that Marangoni brings a new challenge to our drivers and an increased level of excitement to our already successful championship. We’re really looking forward to a great season of racing together”
The championship kicks off on 24/25 March at Brands Hatch.