Infinity to launch new Ecosis car tyre range
Infinity has announced plans to release a new passenger car tyre range later this year. The Ecosis product line up is said to form the basis for a new eco-friendly range, which is reportedly designed to supersede the INF 030.
According to the company, the Infinity Ecosis will be available from the second half of 2012, after the product unveiled at the company’s Infinity partners day to be held in China in May and after its makes its official European launch during the Reifen 2012 international trade show in Essen, Germany which will take place from 5-8 June 2012.
According to Infinity representatives, the company considered that 2012 is the time to further develop this model range, which was first introduced in 2006, after six years of successful business.
Jorge Crespo, European General Manager for Infinity Tyres, stated that: “After taking the market feedback from many of our European customers, Infinity has designed a tyre which will fit their needs and that of their customers and one which will take advantage of all the new improvements available in tyre technology today.”
According to Infinity, the new Ecosis range represents “a substantial development over the previous tyre model, especially in its wet performance characteristics in order to make it a more balanced and complete product. The Ecosis range is being tested in Europe, as are all of Infinity’s new products, to ensure it will be a tyre range fully compliant with the new European tyre label legislation.”
This means the new Ecosis range has been designed with more silica to improve the tyre’s performance over wet surfaces, including its grip, braking distance, and its resistance to aquaplaning. So as to further improve rolling resistance, Infinity have changed the range’s compounding and it has bought all-new aluminium moulds, as opposed to steel moulds, to achieve a better finish all around.
‘Eco friendly fuel efficiency’
Jorge Crespo also stated that the new Ecosis range had also increased its environmental credentials since it will be produced “using Infinity’s Eco-Friendly Fuel Efficient (EFFE) manufacturing process, and the preliminary tests we’ve had thus far are very encouraging”.
This apparently also means that the Ecosis range is also ‘greener’ and this is reflected in the new Ecosis brand name. “Ecosis was chosen because it is a very eco-friendly tyre which reflects really well our commitment to the environment”, Crespo added. “Infinity believes in energy conservation and environmental protection as the guiding directions being pursued by the company. We believe that our EFFE process is a green and low-carbon manufacturing model which produces the kind of environmentally-friendly tyres which today’s market requires”, he stated.
News of the launch of the new tyre follows tyre test results published by ADAC, suggest that INF 030, despite outperforming some of its rivals in categories such as mileage, rolling resistance and dry breaking distance, was less than satisfactory in certain wet braking environments.