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You are here: Home1 / News2 / Cutting through the [tyre labelling] noise

Cutting through the [tyre labelling] noise

Date: 29th February 2012 Author: Tyrepress Editors Comments: 0

The introduction of tyre labelling will soon be upon us but there are still much work to do when it comes to the implementation and communication of this potentially game-changing legislation. No-one knows exactly what effect the adoption of labels will have on sales, but the communication and brand positioning is well underway.

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featured, Labelling, Legislation, Manufacturing, premium, S-Marking, Tyre tests

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