Federal a winner in 20th Taiwan Excellence Award
The 20th Taiwan Excellence Award was held recently; the aim of the event is to enhance the brand image and reputation of Taiwanese firms and products in the wider, global business arena, showcasing product and technological innovation.
Federal Tire was one of those companies honoured for its innovative products. The awards are made, based on four criteria, namely R&D, design, quality and marketing and a product has to score well in every category in order to advance to the next stage of judgment.
Examples of Federal’s innovative tyres include the FZ-201 R compound semi-slick racing tyre and the Couragia F/X asymmetrical tyre. These tyres have developed an enviable reputation in the highly-competitive field of motorsports and the FZ-201 has been named as control tyre in events such as the Targa New Zealand Rally Race and is the sponsor of the Malaysian Super Series and Sepang S1K.
Federal is delighted that its products have been recognised in the Taiwan Excellence Award and the company will continue to design and manufacture products to cater for differing market sectors.