Michelin aiming to sell 400,000 motorcycle tyres in Indonesia next year
PT Michelindo Mitra Abadi, distributor of Michelin tyres in Indonesia, has begun selling motorcycle tyres and aims to sell 400,000 units there next year. The Jakarta Globe quotes Michelindo director Jemmy Tantoro as saying “as the third-largest motorcycle market in the world, Indonesia promises a huge market for motorcycle tyres and motorcycle-related products.” This optimistic outlook is supported by the Indonesian Motorcycle Industry Association (AISI), which on 29 November reported motorcycle sales in Indonesia could reach 8.4 million units in 2011, a year-on-year increase of 13.5 per cent; on average, sales rose 20 per cent per annum between 2007 and 2010.
Tantoro added that Michelindo chose to begin importing the Thailand-manufactured two-wheeler tyres as Indonesians “prefer to set off and modify a motorcycle, really love the world of motorcycle racing and like the world-famous brands with premium quality.”
Michelindo currently has ten distributors throughout Indonesia, but is aiming to have 28 to 30. The company’s main motorcycle sector competitors in Indonesia are Multistrada, which produces the Corsa MC and MT Cross, and Gajah Tunggal, manufacturer of the IRC, which is said to be Indonesia’s most popular motorcycle tyre.