Couasnon named Michelin’s next Competitions director

Pascal Couasnon is to take over as director of the Michelin Group’s Competitions Department upon Nick Shorrock’s retirement on 2 April, 2012, the tyre maker has announced. The 50-year old, who joined the Michelin Group in 1987, currently holds the position of director of technical and scientific communication in the company’s Communications and Brands Department, a role he commenced in 2010.

Couasnon began his career with Michelin as a test engineer, working as a test driver at the firm’s Research Centre in Ladoux, France, before becoming manager of the On-Vehicle Test Department in Greenville, USA. Following his return to France as European product marketing director, Couasnon took over the management of Michelin’s Sales Department in the Netherlands. He was then appointed passenger car tyre director for the firm’s Asia-Pacific zone, based in Singapore, ahead of a further spell in the USA as marketing director of the Small Tire Business Unit.