HRE rounds out Vredestein’s ‘Premium Styling’ portfolio
US-company HRE Performance Wheels is the latest rim manufacturer to team up with Vredestein’s Premium Styling label. The tyre maker says it and HRE decided to join forces as both companies “serve the same high end target group.” This new partnership will have its public debut at Vredestein’s stand during the Essen Motor Show.
Introducing its new partner, Vredestein says that HRE has been designing, engineering and manufacturing state-of-the-art wheels for over three decades and supplies to motorsport with its manufacture of wheels for the Le Mans Series, SCCA, Grand-Am, Pikes Peak, Rally Competition and more. “The company’s rich knowledge of developing and producing racing wheels is used in creating the best wheels for sports and luxury cars,” says Vredestein. “What makes HRE unique is that every wheel is manufactured specifically for the individual car. This build-to-order concept allows HRE to create a truly unique look for every car.”
From its European headquarters in Stuttgart, Germany, HRE will partner with Apollo Vredestein to present the Premium Styling label at various events and shows. In addition, both companies will team up in testing sessions performed by Vredestein’s tyre development department. Vredestein summer and winter products will also henceforth be the tyres of choice for HRE.
Apollo Vredestein already partners with car stylers such as Carlsson, Arden, Lumma and Caractere on the Premium Styling concept, and with the addition of HRE the tyre maker says the portfolio is now complete.