Bridgestone announces North American off-road, retread price rises
Base prices for Bridgestone, Firestone and Continuum off-road tyres and Continuum pre-cure tread rubber and retreading materials are to increase by 15 per cent in the United States and ten per cent in Canada. Announcing the new pricing, which takes effect 1 January 2012, Bridgestone Americas Commercial Solutions president Kurt Danielson commented: “We are committed to providing our customers with products of the highest possible quality and value. While we make every effort to absorb rising costs, increases related to market conditions, supply pressures, global competition and manufacturing expenses have made these adjustments necessary at this time.”
The abovementioned changes are base price increases; Bridgestone says that individual increases will vary by channel.