• Twitter
  • Facebook
  • Instagram
  • Subscribe
  • Free Newsletter
  • My Account
Tyrepress
  • 0Shopping Cart
  • NewsNews
    • Latest News
    • Company News
    • UK News
    • Product News
    • International News
    • Retreading
    • Career Tracks
    • Motorsport
    • Video
    • Tyrepress Videos
  • Data
    • Leading Tyre Manufacturers
    • Leading Retailers (UK)
    • Social Media Ranking
    • Online Branding
    • Brand Finance rankings
    • Blue Light Fleet Analysis
    • Astutus Research analysis
    • Tire Market Forecasts
  • Features
    • Goodyear to buy Cooper – special supplement
    • TPMS and Sensor Technology 2021
    • Tyre Industry Conference 2020
    • Online Tyre Business 2020
    • Kick-starting your business webinar May 2020
  • Business Directory
    • Browse Entries
    • List Your Company on the Business Directory
  • Jobs
    • Situations vacant
    • Career Tracks
  • Classifieds
  • Magazine
    • Latest Issue
    • Read Tyres & Accessories Magazine online
    • Tyres & Accessories Magazine Archive
  • Shop
    • Subscription Shop
    • Report Shop
    • Directory Shop
  • About
    • Company Profile
    • Media Information
    • Frequently Asked Questions (FAQs)
    • Legal
    • Contact Us
  • Tyre Tests
  • Search
  • Menu
You are here: Home1 / News2 / Museum unveils Yokohama green tyre exhibit

Museum unveils Yokohama green tyre exhibit

Date: 6th October 2011 Author: Tyrepress Editors Comments: 0

On October 4, Boston’s Museum of Science officially opened its “Making a Greener Tire” display, which highlight’s Yokohama Tire Corporation’s use of orange oil as a raw material. The tyre maker is represented in the display by one of its orange oil-infused tyres, the Yokohama BluEarth-1, and its Airtex inner liner, a product aimed at reducing air seepage from the tyre.

“Yokohama is the first – and only – tyre manufacturer in the world to employ orange oil technology,” said Yasushi Tanaka, Yokohama president and CEO. “It’s very rewarding to see it highlighted in a leading educational and cultural institution like the Museum of Science, Boston. The exhibit validates our commitment to advanced technologies that will protect earth.”

The display, located in the museum’s Transportation, Renewable Energy and Nanotechnology area, utilises tactile, visual and video elements to explain the technology behind the BluEarth-1, such as the combination of oil extracted from orange peels, fine silica and a blend polymer – these come together to form a nano-blend compound. This Yokohama technology, initially used in its dB Super E-spec tyre, eliminates a significant amount of the petroleum-based products normally used in tyre manufacturing. Nano-blend compounding, Yokohama explains, allows for less petroleum use during the manufacturing process and conserves fuel by reducing rolling resistance up to 20 per cent.

“Yokohama’s display is especially timely because it shows an innovative, green approach to manufacturing,” said Paul Fontaine, the Museum’s vice-president of education. “We welcome the opportunity to bring this cutting-edge technology to our visitors. The BluEarth exhibit reflects the Museum’s commitment to highlighting environmental issues and enhancing technological literacy.”

“Technologies such as orange oil and the AIRTEX Advanced Inner Liner are part of Yokohama’s global mandate to protect the environment,” Tanaka added. “Our new overall global environmental initiative is called ‘BluEarth,’ which includes the BluEarth-1 tyre. We thank the museum for presenting it to the public via this special exhibit.”

The Yokohama BluEarth-1, is currently available in Japan and Europe, and will launch in the US next year.

Related news:

  • Orange oil Yokohama tyre becomes ‘museum piece’

Related news:

  1. Orange oil Yokohama tyre becomes ‘museum piece’
  2. Yokohama extends BluEarth concept to 4×4 tyres
  3. 40 Today – Yokohama Tire in the US
  4. Signing ceremony held for Yokohama’s US plant
Comments

Leave a Reply Cancel reply

Connect with:
Facebook Google Twitter

Your email address will not be published. Required fields are marked *

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Per E-Mail teilen

Advert Location 348

Related Tags

Europe, fuel, Japan, Manufacturing, North America, Yokohama

Advert Location 28

Top five articles this week

Advert Location 29

© 2020 - Tyrepress
  • Twitter
  • Facebook
  • Instagram
  • WhatTyre
  • Reifenpresse
  • PneusNews
European output up, but Michelin exposed in NA, not enough in emerging mark... Venture provided £37.5 million for Unipart deal
Scroll to top