Hankook establishes new subsidiary in Poland
Hankook Tire has established an additional subsidiary in Europe. The opening of the company’s Polish branch in Warsaw is in keeping with the growing demand for Hankook tyres in the European markets. “Thanks to our new subsidiary in Poland we are now also able to provide full service to our partners and customers in the 6th largest tyre market in the European Union. This is in-line with Hankook’s strategy of close market and customer proximity to provide optimal tyre solutions, developed and produced with the very latest in market-specific and innovative technologies, to meet regional requirements and demands,” explains Hee-Se Ahn, vice president for marketing and sales Hankook Tire Europe.
“Direct presence in the markets also allows for more targeted support of our local partners. We are therefore pleased to have Jeong-Seung Ham on board, an experienced managing director who already has proven his expertise of European markets in the past at our Hungarian factory.”
“With our office in Warsaw, we now have a direct representation in Poland and thus the opportunity to work more closely with our local customers and partners. Although Poland is an extremely competitive market, Hankook already sees a high demand for our high quality tyres and we are confident that we will be able to continously increase our awareness.” adds Jeong-Seung Ham, Managing Director, Hankook Tire Poland.
Sales magement at the Poland branch will be headed by Andrzej Stelmach. For the coming months Hankook plans to further expand the subsidiary in Warsaw.