Tyre hotels “expected to be popular” – ATS-E
ATS Euromaster marked the end of the summer holiday period by opening its network of tyre hotels. The retailer is marketing the idea by suggesting that motorists can check-in their summer tyres for a winter break, while they enjoy the benefits cold weather tyres offer when temperatures drop below seven degrees Celsius. ATS-E states that it expects rooms at the hotels to be popular, given current weather predictions, and the desire not to be caught out for the third winter season running.
Group operations director, Chris Hufflett, said: “No sooner has the new school term started than we are reminded that it’s about to get colder – much colder. But after the harsh winters we have had in recent years, memories of stranded motorists and abandoned cars are unlikely to have faded far. We believe drivers will want to be more prepared than ever this year, and cold weather tyres really do make the difference when the temperatures drop.”
“We have heard the stories about people rushing to buy 4x4s to try and get around in bad weather, but unless they are fitted with cold weather tyres, 4x4s risk being just as susceptible to ice and snow. Equipping a car or van with the right tyres can be more effective and a lot cheaper than changing your entire vehicle.”
And in addition to providing secure storage for summer fitments in tyre hotels – a term popularised by other northern European nations – ATS-E technicians will inspect all summer tyres for wear and damage to ensure driver safety when the weather warms up again next spring.
Hufflett added: “Our tyre hotels might not be your typical bed and breakfasts but we think they’re worth five stars. They offer safe and secure storage for summer tyres – and we are pretty confident they’ll give the owner a better night’s sleep when the snow comes!”
ATS-E said its range of cold weather tyres will be available online from Monday 12 September. Storing four summer tyres in an ATS Euromaster tyre hotel costs £30 (£7.50 per tyre).
- ATS Euromaster prepares for snow in next 8 weeks
- ATS Euromaster wins Van Fleet award for winter tyre hotels
- Euromaster: pan-European cold weather tyre demand reaches “all time high”
Other tyre hotels: