Maxxis and Grouptyre end exclusivity agreement
Tyre manufacturer Maxxis’s eight-year exclusivity agreement with independent tyre wholesaler Grouptyre has been ended. A joint statement issued by the companies revealed that, following a review of their distribution arrangements, and “in light of their future plans”, they “have agreed by mutual consent that Grouptyre will no longer act as the sole distributor for Maxxis in the UK.” The statement also made clear that Grouptyre’s distribution of Maxxis products will continue in spite of the expiration of the exclusivity agreement on 30 September 2011.
Grouptyre managing director Karl Naylor said: “Our two strategies have been served well by the exclusivity agreement in previous years, enabling us to grow Maxxis’s presence significantly and provide a cost-effective value brand solution for our retail customers. However, having reached the stage where our plans are diverging, we have agreed that Grouptyre will not continue to sell Maxxis on an exclusive basis and have amended our distribution agreement accordingly.”
As Maxxis plans the next stage in its development as a global tyre brand, Derek McMartin, managing director of Maxxis International UK, added: “Our very successful partnership with Grouptyre has played an extremely important role in enabling us to establish the Maxxis brand in the UK’s passenger car sector, a position we intend to build on going forward.”
The association between the two companies – which began in 2003 and led to Grouptyre subsequently taking on the exclusive distribution rights for the UK – has seen Maxxis grow its share of the passenger car radial market, the joint statement continued, “building on its position as market leader in several niche sectors, including turf, high speed trailer and ATV tyres”.
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