Hankook begins exclusive Canadian Tire deal
Hankook Tire Canada is supplying Canadian Tire – Canada’s largest retailer – with an exclusive Hankook-brand “all-weather” tyre. The Hankook Optimo 4S, which carries the mountain/snowflake symbol that the Rubber Association of Canada and its US counterpart, the RMA, assigns to approved winter tyres, will be available only at Canadian Tire locations across Canada.
“We are proud to partner with Canadian Tire to bring this revolutionary tyre to the Canadian market,” said Joseph Park, marketing communications manager at Hankook Tire Canada. “Hankook is dedicated to providing the highest quality product with the latest innovations, and Optimo 4S is a testament to our dedication.” Park said the Optimo 4S is engineered to provide optimum performance in all four seasons. The tyre has an asymmetric tread pattern design and hybrid compound technology for handling, braking and traction on dry, wet and snow-covered road conditions.