Bridgestone launches new media site, further developments to come
Bridgestone Europe has announced what it calls a “new phase” in its media engagement, the launch of a centralised location for all its multi-media content. This content is now hosted at http://www.digitalnewsagency.com/Bridgestone-Europe, a site hosted by The Digital News Agency (DNA). Bridgestone announced its new partnership with TVC, the advertising agency behind the platform, on September 9 and says that DNA, which it notes is the 2011 European PR Product of the year, enables the tyre maker to provide media content in multiple formats including broadcast quality B-roll, web quality content, imagery and audio that can be accessed and downloaded by the media at the touch of a button. All content on the site is free to download for use on TV, radio, online and other digital purposes without copyright restrictions.