Zafco launches corporate, social responsibility division with mountaineer sponsorship
UAE-based tyre, battery and lubricant distributor Zafco has announced the launch of its corporate and social responsibility division. To mark the launch, the company is sponsoring mountaineer Malli Mastan Babu in his latest attempt to scale 13 peaks in South America. Babu hopes to raise environmental awareness with the expedition, the costs of which Zafco will cover. Zafco will also donate funds to plant one tree for every 100 metres Malli climbs, along with employees’ contributions. Zafco has a history of charitable involvement having taken part in blood donation drives and fundraising activities for local none governmental organisations. The launch of the CSR division will streamline these activities and future initiatives and will encompass all community, environment or safety awareness campaigns undertaken by the company.
Malli is the first Indian to conquer the seven summits, and the fastest person in the world to do so. Along with a long list of past accomplishments, his current goal will be to set a Guinness world record for climbing every summit in South America in the shortest time ever achieved.
He commenced his journey by scaling Mt. Adams at 3,743m and a strenuous hike in the Columbia Gorge Mountains near Portland followed by a snow and ice training session on Mt. Hood that rises to 3,429m. He is on his way to Lima, Peru where he will undergo acclimatisation training before attempting the 6,768m peak of Mt. Huascaran.
With an expanding presence in more than 85 countries, and an extensive distribution network of over 850 partners worldwide, Zafco says it is on its way to completing expansion plans penetrating new markets. This latest initiative “reinforces [its] dedication towards achieving a ‘greener’ future by planting over 500 trees,” the company says.
Gopiraj KV, CEO of Zafco, comments, “Malli Mastan Babu’s motivational goals to continue to break records and conquer new peaks have been an inspiration to our organisation, and by sponsoring his efforts we hope that he will have the same effect on our employees, brands, partners and the community at large.”
Zafco also links its CSR division to its technological investment; the company says it is involved in continuous research and development under its own brand, Zeetex with a product range comprising 600 tyre, battery and lubricant products. Gopiraj adds, “What we hope to achieve is inspiration; making positive changes and overcoming challenges through initiative, strength and endurance to become better as a whole. That is what we hope for our community and that is what we expect from our company.”
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