New marketing head at Apollo Tyres South Africa
Gareth Passmore has been appointed as marketing head for Apollo Tyres South Africa (Pty) Ltd, which manufactures the Dunlop brand in Southern Africa. The rapid expansion of Apollo Tyres internationally, with the acquisition of the European tyre manufacturer Vredestein Banden being the latest example, has necessitated the restructure and realignment of key positions and departments within the Apollo Tyres Group and the appointment of new personnel in order to achieve the company vision of dynamic growth into new markets.
Passmore is based at Apollo Tyres South Africa’s head office in Durban. He will lead the international brand marketing efforts of the company’s key product brands such as Dunlop and Apollo in Africa (across 32 territories) as well as oversee the Apollo brand in the Latin American markets.
Gareth Passmore has more than 18 years international experience working in the tyre industry, covering a number of functions including commercial management, sales and marketing. He spent a number of years with Continental Tyres occupying senior roles such as head of the Middle East and Near East and North Africa regions; regional director responsible for the company’s interests in India and Pakistan; as well as marketing manager for the brand in South Africa.
He commented: “The coming years are going to be challenging, yet exciting ones for the tyre industry and the Apollo Tyres Group as a whole. I am delighted to be able to play a role in charting Apollo’s path to the future and helping to bring the bold vision for the Group to fruition.”