xlite forged aluminium wheel brand rolls out worldwide
Leading forged aluminium wheel brand xlite has announced that it will become available worldwide due to an exclusive trademark agreement between its European distributor, Motor Wheel Service, and manufacturer Wheels India. Under the terms of the ten-year agreement between MWS and Wheels India, all of the forged aluminium wheels produced by the manufacturer will feature xlite branding on the products, boxes and cleaning kits, creating a global standard for the end user.
MWS says the move will also allow the product to develop in Australia, South American countries and the Far East. The Manchester-based company is actively seeking new distribution partners. John Ellis, managing director at MWS, said: “While the product was created by Wheels India, the xlite brand was designed and developed by ourselves, so this agreement will have a positive impact on both companies and global sales.
“We have undertaken joint market research, and in the 18 months since xlite was launched it has become very well-established with high brand recognition and good sales, both in Europe and further worldwide. The exclusive trademark agreement will ultimately lead to the creation of worldwide service centres, so no matter where the end user finds themselves they will know where to find xlite products and exactly what items are required.”
MWS says its xlite wheels are five times stronger and 40 per cent lighter than the standard steel equivalent, are forged from a single aluminium billet using a computerised numeric control machine to produce a higher degree of production accuracy. They are available in 17.5, 19.5 and 22.5 inch sizes.
The product is offered with three finishes – machined, polished and xbrite – with the latter using a special coating which means lower maintenance, minimal cleaning and a lasting shine. Other added benefits include reduced vibration and increasing the life of surrounding parts, while ultimate advantages of operating with forged aluminium wheels include extra payloads, reduced diesel usage and decreased carbon dioxide emissions.
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