Protyre/Toyo to jointly promote safety message at Goodwood
Tyre safety will be a key theme at the joint Protyre/Toyo Tires stand at this year’s Goodwood Festival of Speed. The independent retailer and the tyre maker have opted to promote this topic in response to the increasing number of cars on UK roads with illegal or badly worn tyres; to get their message across, the two companies have devised an exclusive game that invites customers to the stand to select the stopping distances with different levels of tread depth from 0.9mm to 6.7mm.
The aim of the game is to explain the dangers of allowing tyre tread depth to fall at, below, or close to, the legal minimum. In announcing its plans for the festival, Micheldever Group company Protyre comments that it closely monitors the tyre tread depth of all cars visiting its 53 UK outlets. Most recent figures indicate that the situation in the UK is getting worse, 53 per cent of inspected cars having at least one illegal tyre and a further 36 per cent with a tyre at or below 2mm.
“We are delighted to be back at the Festival of Speed with our tyre partner Toyo Tires” said Micheldever Group CEO Paul Fox. “We are concerned about the level of illegal tyres we are seeing at our retail outlets and so as part of our commitment to road safety, we have developed this simple game that will test the driver and indicate how seriously braking distances will deteriorate as tread depth decreases.”
Nick Manning, managing director at Toyo Tires, added: “We have a shared road safety vision with our colleagues at Protyre. Tyres are certainly one of the most crucial components on a car and yet they are often totally overlooked by the driver. Our interactive safety game at Goodwood, we hope, will draw attention to the important part that tyres play in road safety.”