Corporate and fanatic combine for festival of motorsport – Falken

30th June 2011 | 0 Comments
 
Corporate and fanatic combine for festival of motorsport - Falken

The ADAC Nürburgring 24 hour race is wrapped up in both the corporate spending in making fast, reliable machines to conquer this most challenging of circuits and what Falken representatives describe as the “punk rock” aesthetic of the camping motorsport enthusiasts – and indeed some of the competitors, as evidenced by the famous Opel Ascona with the fox tail attachment. Speaking with event main sponsor and tyre-supplying participant Falken Tyres Europe, T&A understands the brand’s argument that the race’s blend of research and development opportunities, and the connection with fanatics (a quarter of a million trackside, without taking into account those keeping track on the internet and television) makes it one of the brand’s “most important” events. Falken Tyre Europe’s marketing director, Satoru Ushida explained that the company is keen to show its presence in Europe at such events as it establishes itself further, having taken over distribution of the brand from Goodyear Dunlop in 2009.

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Category: Motorsport

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