Nexen exhibits at Shanghai Motors Show
Korean tyre manufacturer Nexen Tyre recently showed its range at the Shanghai Motor Show. According to the company, the aim was to increase awareness of the brand, establish the company’s standing as an international tyre manufacturer and broaden the basis for the Chinese OEM market.
Between 21-28 April, Nexen showed summer and winter car tyres, such as the UHP tyre N9000 (255/35R20), SUV-focused tyres like the Rodian HT (235/65R17) or Rodian HP (315/30R 30), OE products and two Eco-tyres, on its 200m2 stand. Of significance are tyres important to the Chinese market, primarily the HP all-year CP672, P225/60R16 tyre. Writing in a statement on the show, company representatives said China is an essential growth market for Nexen. Having built a factory in China (Qingdao) in 2006, Nexen has the necessary production capacity to service the growing demand in China. By 2015, the factory will be turning out 10 million tyres per year.
Nexen chose the Shanghai Motor Show to launch the Nexen N’Blue Eco, 225/60 R17. The all-year, asymmetrical profile tyre combines durability with low roll resistance. Its environmentally-friendly design results in particularly low consumption figures. A further product innovation, which will soon be available in Europe, is the Nexen CP 661 performance tyre. Produced in China and Korea, this summer tyre reportedly delivers optimum driving characteristics on both wet and dry surfaces.
A total of over 700,000 visitors were expected at this year’s automotive exhibition in the Shanghai New International Expo Center, an area of over 200,000m2. The exhibition, held since 1985, has achieved international standard. Besides the major tyre manufacturers, the exhibition also features leading automotive manufacturers and suppliers.