Increased safety a factor in new ATS Euromaster service livery
Keen-eyed motorists may have already spotted the first examples of a sight set to become much more familiar; ATS Euromaster has launched a new livery for its 1,000-vehicle mobile service fleet. The company decided upon a new colour scheme – including more prominent chevron safety markings – in order to enhance safety while raising brand awareness and highlighting the company’s expertise.
The new livery will be applied to all new light commercials joining the ATS Euromaster fleet, starting with 60 replacement vehicles entering service this year. The 2011 additions to the fleet are expected to include 30 Ford Transit Jumbo vans, 26 Mercedes-Benz Sprinter vans and four Sprinter flatbeds. The front and rear mounted high-intensity LED lights standard across ATS Euromaster’s mobile fitting fleet since 2004 will be retained on the new-look vans.
“For us, safety is far more than simply meeting the legal requirements,” explained Richard Byrne, the company’s group health, safety and environmental manager. “It’s how we do business and it’s what makes us stand out within the tyre industry. Our existing fleet already exceeds all current safety legislation, but as a business we took the decision to raise our protection levels even further.”
Group operations director Chris Hufflett, added “the new livery will play a key role in raising awareness of our breadth of expertise. We’re using high-impact graphics of car, 4×4, van, truck, industrial and agricultural tyres on the sides of each van. Plus we’ve developed icons to highlight the full range of fast-fit services we offer – including newly launched skills such as fault diagnostics and air-con recharging.”
The new livery is being applied with vinyl graphic film, with a high lustre finish, to ensure it maintains its brightness and colour throughout each vehicle’s projected five to seven year life on the fleet. ATS Euromaster has specified a higher quality graphics film than previously fitted to ensure it resists tearing whilst providing good resistance weather and other outdoor influences.