Yokohama to share China strategy during Auto Shanghai
At the upcoming Auto Shanghai 2011, which runs from April 19 to 28, Yokohama Rubber will hold a press conference outlining its business strategy for China. One part of its plans for the growing market there is the release of the BluEarth eco tyre range; following its recent launch in Japan and Europe, Yokohama Rubber intends to release the line-up in China this autumn. Yokohama says it will use the show to improve recognition of BluEarth within China. During Auto Shanghai the Japanese tyre maker will also publicly announce its activities in collaboration with the China Environmental Protection Foundation.