Michelin’s Peter Debenham retires, new product marketing & technical manager named
Following 44 years with Michelin, UK and Ireland product marketing and technical manager Peter Debenham has announced his retirement. Taking over the position is Laurent Mozziconacci; the 38-year old from Michelin’s hometown of Clermont Ferrand in France is new to the UK operation but brings 17 years’ experience at Michelin with him as he crosses the Channel. He previously spent eight years working for the agricultural division in France, most recently in the same role he is taking over in the UK. Prior to specialising in agricultural tyres Mozziconacci spent eight years as an account manager for Michelin's truck product line – initially covering the Nice region of southern France, before spending four years in Grenoble at the foot of the French Alps.
In his new role, Mozziconacci reports directly to Rob Beddis, commercial director of Michelin’s agricultural division. He will be responsible for managing all technical elements of Michelin’s Agricultural and Compact Line product range – spanning tyres for everything from tractors, combine harvesters and spreaders, through to row crop and trailer tyres. In addition, Mozziconacci will work closely with farmers, contractors, construction companies, original equipment manufacturers and the company’s network of 42 ExelAgri dealers – Michelin’s accreditation scheme for agricultural and construction tyre specialists
“What I love about this role is that every day is different,” commented Mozziconacci. “You get to work closely with customers operating different machines in a huge variety of applications. It provides an opportunity to use the breadth of the Michelin and Kleber product ranges to find solutions which increase a customer’s yield, productivity and fuel efficiency. I’m particularly looking forward to building upon the strong relationships Peter has established for Michelin within the industry.”
Predecessor Peter Debenham joined Michelin’s agriculture division in a training role in 1996, before taking on his most recent product marketing and technical position in 2002. “It’s been a superb industry to work in,” he says. “All the people are so genuine, appreciative and supportive and I’ve made a lot of close friends.”