Goodyear Blimp to promote European road safety
Goodyear’s brand event in Seville earlier this year (a report will be published in March’s Tyres & Accessories) saw the company talking up a safety message through its promotion of its new Eagle F1 Asymmetric 2 and UltraGrip 8 tyres, but the company plans to do more than provide increased safety features through its products. European brand director Hugues Despres announced that “the Goodyear Blimp will take the lead on a number of road safety initiatives as it becomes the focal point for Goodyear’s consumer based activities and events.” This will be the Blimp’s first return to Europe for over 10 years, embarking on the 2011 Goodyear Safety Tour.
From March until October 2011, two of the famous airships, named Spirit of Safety I and II will visit 20 European countries to underline the tyre giant’s role in improving road safety. “As it tours the skies of Europe, the Goodyear Safety Tour will allow us to communicate our drive for safety and provide us with a platform to promote our advances in tyre technology that has ensured safety for drivers and their families – and for the environment in which we live,” concludes Despres.
Over the last decade, Goodyear Blimps have been on tour around the globe, including the USA and China.