Bridgestone UK Launches New Ecopia Tyre to its Truck Dealer Network
Bridgestone proudly launched its new Ecopia tyre to a selection of the company’s dealer network in November 2010. The event was reportedly held at Stapleford Park Hotel, where the dealers were introduced to the new eco-friendly tyre range that provides reduced costs for its fleets along with reducing their impact on the environment.
Roger Moulding, commercial marketing manager, opened the launch with an overview of Ecopia and how it fits into the Bridgestone tyre family. The Ecopia is the environmental efficiency-orientated long distance tyre for highway use, in R249 steer, M749 drive, and the new R109 trailer patterns. To further strengthen its environmental pedigree it is available both in new and retread.
With 20 – 50 per cent of fuel consumption is attributed to rolling resistance of the tyre. Ecopia’s NanoPro-Tech compound and casing construction are designed to reduce heat energy during rotation meaning lower rolling resistance and therefore lower fuel consumption.
According to company representatives, the launch was “received well” by the dealers. The Ecopia Line Up consists of steer tyres: R249 Ecopia and R249 EVO Ecopia, Drive tyres: M749 Ecopia and greatec M709 Ecopia and the trailer tyre R109 Ecopia.
Bridgestone will also be focusing on the life of the tyre and its total effect on the environment. Therefore Ecopia will be available in M749 and R109 pre-cured retread patterns.
Bridgestone has set a target to reduce its total carbon emissions by 35 per cent and improve tyre rolling efficiency by 25 per cent on its Ecopia range by 2020. In order to meet its target Bridgestone will provide comprehensive maintenance to all Ecopia tyres alongside its current ranges via Total Tyre Management, which is delivered through The Truck Point Network.