Kumho Mentioned in BBC Motorsport Coverage
Kumho reports that it enjoyed 4mins and 35secs of exposure during the BBC’s recent Korean Grand Prix coverage. Not in relation to F1, but through footage of the recent rally success of the show’s ebullient anchorman, Jake Humphrey, and long-standing Kumho-sponsored rally driver and Sky TV pundit, Tony Jardine.
The event, the Cambrian Rally, was Humphrey’s first ever rally and he took to the sport sufficiently quickly to guide the Ford-Fiesta-mounted pair to an impressive second in class. Running on Kumho rally tyres, their Fiesta was suitably adorned with Kumho stickers, while Kumho logos were clearly visible on the crew’s overalls. The team’s exploit’s also received a good airing in The Sun newspaper, which was another of their sponsors.