£821,392 Saved Through Tyre Repairs: ATS Euromaster
Nearly one in ten national car and van fleet customers visiting an ATS Euromaster centre with a tyre-related issue drive away with a repaired tyre, rather than a bill for the cost of a new fitment, according to the fast-fit chain. ATSE says the statistic highlights its commitment to driving down running costs; a puncture repair typically costs a fleet customer £8, according to the company, representing a 92 per cent saving, assuming the customer would have bought a premium brand replacement at an average price of £96.
Peter Fairlie, group sales director at ATSE, explains: “Wherever possible we always try to carry out a safe and professional repair if a customer drives onto our forecourt with a puncture or minor tyre damage. It might sound strange for one of the country’s largest tyre retailers to say, but selling more tyres is not our primary goal. Our focus is on helping fleet managers to cut their running costs and carbon footprint by maximising the longevity of every tyre.”
Across the three month period from June to August 2010, ATSE carried out 9,334 tyre repairs on cars and vans belonging to its national fleet customers. Repairs represented 9 per cent of all tyre-related work undertaken (including routine replacements due to wear) – a figure that leads ATSE to estimate total savings through not fitting new rubber of £821,392.
Fleets visiting one of ATS Euromaster’s 377 centres can choose between ‘while-you-wait’ repairs or drop off their punctured tyre and collect it later. Alternatively, car and van owners can pre-book an appointment for a mobile service van to attend their home or place of work. Van drivers also benefit from access to ATS Euromaster’s 24/7 roadside rapid response service.
When Tyres & Accessories last spoke to group operations director Chris Hufflett, ATSE appeared to be developing the mobile side of the business, with 900 vehicles allowing the company to service 100,000 breakdowns every month.