European Market Launch for Bridgestone Ecopia EP150
Bridgestone’s Ecopia EP150 eco-friendly tyre, unveiled at the International Motor Show in Frankfurt, Germany just under a year ago, has finally been launched in the European market. The tyre will be introduced as an integrated replacement and original equipment product, targeting compact and mid-sized passenger cars with 14 to 16-inch rim sizes in 55 to 65 series. At present seven 14 and 15-inch sizes have been released, with a further one 15-inch and two 16-inch fitments scheduled to be launched in January 2011.
In terms of performance, Bridgestone says the Ecopia EP150 has 15 per cent improved rolling resistance than current Bridgestone products in the same dimensions. This improvement, the tyre maker adds, results in fuel efficiency improving around three per cent with a corresponding decrease in CO2 output. Bridgestone states this better performance has been accomplished through the use of its Nano Pro-Tech compound in combination with a tread design that includes a connected block and thin rib, features it says enhance contact pressure and wet braking performance.