Toyo “Thrilled” with Goodwood Festival of Speed Involvement
Collaborating with Micheldever and Protyre, Toyo Tires presented a large two-tier stand in a prime location at the Goodwood Festival of Speed; company representatives said they communicated with hundreds of visitors about Toyo, its product range and Micheldever, making it “another great year at one of Britain’s biggest celebration of motorsports and speed.”
“We would like to thank everyone who came over to be a part of our brand experience during the four days of the festival,” Toyo stated. “Toyo and Micheldever staff were on hand to welcome our visitors to the stand, along with the Toyo Twins who signed and gave away personalised posters, plus there was a fantastic band, Ruby and the Rhythms, who kept everyone entertained. You could even experience the thrills of the race track in our very own racing simulator, which also proved to be a huge hit with all.”
Toyo also ran a competition in which the winners were presented with a new set of tyres worth up to £500. Goodwood was blessed with great weather, enjoyed by 157,000 visitors over the three days, which was up on last year’s figures. There was also an additional day, ‘The Moving Motor Show’, where vehicle manufacturers could showcase their latest models. This brought an additional 19,000 people to the show, bringing the total attendance over the four days to 176,000 visitors, which Toyo describes as an exceptional turnout.
Sarah Clavey, Toyo’s senior marketing executive said: “We were delighted to hear that it was another record year for the Goodwood Festival of Speed and are thrilled that Toyo were a part of it. We are convinced that this is the show of choice for motoring enthusiasts and this is reflected in the number of people that attend. We can’t wait to see what’s in store at next year’s Festival of Speed.”
Toyo concluded that the Goodwood Festival of Speed had “exceeded all our expectations. It was a great show and was the perfect opportunity for us to meet and greet our target audience, to educate them about our products to get our brand out there as well as to draw new dealers to our business.”