Pirelli Hosts China Football League Medical Exchange

Football sponsorship, as was witnessed during the World Cup, can give a tyre maker extensive exposure and media coverage. Pirelli is one of a number of firms that has decided to lend its support to the beautiful game, and the Italian company sponsors teams or associations in Italy, Switzerland, South America and China. Its involvement in the last of these regions is through a three-year title sponsorship agreement to Chinese Super League (CSL) – now known as Pirelli’s China Super League – which began in 2009. Recently, to boost the CSL medical team’s competencies in the area of sports injury treatment and rehabilitation, Pirelli arranged for doctors from 16 CSL teams travelled to Italy for a week-long exchange tour.

This exchange programme was intended to provide the club doctors with an opportunity to closely interact with team doctors from Pirelli sponsored football club F.C.Internazionale Milano and undertake training courses about the treatment and rehabilitation from sports injuries. “The team doctor exchange programme organised by Pirelli is an excellent learning opportunity for all CSL teams, which not only allows our team doctors to closely understand and learn from advanced the medical concepts and experience of Italian football, but also help us to have better integration of Chinese and western medical knowledge and the concepts,” commented Liu Weidong.
 
“Pirelli has been always attaching great importance to football sports to continuously fulfill its brand spirit, ‘Full of Passion’,” added Pirelli Asia Pacific CEO Giuseppe Cattaneo. “To provide Chinese football sports with more advanced concepts and good opportunities for its development is not only a clear reflection of its strategy to grow rapidly in the Chinese market, but also an excellent opportunity to illustrate its industry leadership.”