Shandong Linglong Exports up 56% in Q1, 2010
Shandong Linglong reports that despite import restrictions upon Chinese tyres in a number of markets including the US, Argentina and India, the company has relied upon a “flexible marketing strategy” and introduced new products to counter any resulting downturn. And the company’s approach appears to be working – according to Shandong Linglong, between January and April 2010 the total amount of foreign exchange it earned through exports has grown 56.47 per cent year-on-year. This is, the company states, a sufficient amount to have enabled it to already realise its 2010 export target.
In April, Shandong Linglong presented China Rubber Industry Association statistics to show it exported 12.969 million tyres in 2009, earning the company export revenues of RMB 4.139 billion (₤408.6 million). The tyre maker says it will bolster its position in export markets through a focus upon quality and its competitiveness against international tyre brands; Shandong Linglong says it also intends to engage in advanced research work on fuel-saving environmental tyres.