Scorpion Exhausts Rebrands Range
Scorpion Exhausts has rebranded its range to herald its third decade of activity in the car and motorcycle tuning markets. The British firm based in Ripley, Derbyshire has moved to a new typeface and eye-catching ‘sting’ logo to reflect their increasing investment in the latest design and manufacturing methods. The new brand language has been designed by leading agency WDA, who can count iconic brands like Pirelli, Bentley and Total Oils amongst their eclectic list of automotive blue-chip clients.
Commenting on the launch, managing director Shaun Leonard said: “Our new logo reflects our direction as a company. It’s cleaner, more modern and easier to identify at speed – something that’s becoming far more important with our many race sponsorships these days!”
According to the company, the new branding and Scorpion website will go live on the 28 June and all products produced from that date forward will proudly wear the new branding.