Maxxis Appoints New UK Marketing & Sales Coordinator
As part of its investment in marketing communications aimed at boosting brand profile both within the tyre industry and amongst key consumer audiences such as tuning and performance enthusiasts, Maxxis has appointed Amy Colbourne to the position of marketing and sales coordinator. Ms Colbourne, 24, works alongside Maxxis International UK’s managing director Derek McMartin and has taken on the day-to-day responsibility for the smooth running of the company’s advertising and sponsorship programme and its online marketing activities.
Ms Colbourne has a BA Honours degree in Marketing and PR from the University of Central Lancashire. After graduating she worked for Divine Foods, helping the business launch its products at a major exhibition at Olympia, and then took time out travelling in South Africa, Mozambique, Malaysia, Thailand, Singapore, Australia, Fiji, the USA and Canada. Maxxis notes that, in addition to taking advantage of the opportunity to meet people and learn about different cultures, Ms Colbourne developed her marketing skills and experience by taking up roles at a winery and with an online lead management company serving the automotive industry
In her newly created role at Maxxis International UK, Amy Colbourne is responsible for improving internal and external communications, which includes maximising the company’s partnerships with Liverpool FC and Max Power magazine and its exclusive promotional deal with special interest media company Future. She is tasked with raising the profile of the Maxxis brand at performance shows and exhibitions, as well as at the Maxxis British Drift Championship, and with coordinating the development of point of sale materials and the Maxxis UK corporate website. She is also building the company’s presence online via social media marketing.
“Maxxis is now one of the world’s top ten tyre manufacturers and this is a really exciting stage in the development of the brand in the UK, where we are leading the way on a number of communications initiatives, including high profile sponsorship,” commented Derek McMartin. “Amy is an important addition to our team and will help ensure the best deployment of our resources so that the various programmes achieve our objectives.”