Millions ‘Thrown Away’ On Under-Inflated Tyres, says Michelin
This year’s ‘Fill Up With Air’ roadshow promises to be the biggest ever, and Michelin hopes to use the opportunity to spread the message that UK motorists are throwing away more than ₤440 million pounds each year by driving on under-inflated tyres. The show is touring the UK and Ireland from May until October, with Michelin campaigning at every stop to raise driver awareness to the fact that incorrect tyre pressure can wear tyres out more quickly plus increase fuel consumption – the research also unearthed that more than 370 million litres of fuel are being wasted each year, contributing to an additional one million tonnes of CO2 being pumped into the atmosphere.
“Based on the findings of Michelin’s 2009 campaign, if all of the cars in the UK were running on correctly inflated tyres then motorists would save a considerable amount of money and as a result, CO2 emissions would also be reduced,” said Peter Snelling, head of communications at Michelin UK. “Last year we checked more than 5,000 cars and the results showed that a large percentage of motorists in this country are simply not taking tyre maintenance seriously. This year the Michelin Fill Up With Air campaign is going to be the biggest to date with more than 50 locations included in the tour, so if we’re in your town please take 10 minutes to come in for a free tyre check.
‘It really is a matter of life and death and people should learn to check their tyres regularly and thoroughly which is what we can help them to do’, Snelling concluded.