Jet Wheel Tyre is Pirelli Performance Centre of the Year
Essex-based Jet Wheel Tyre has beaten competition from 65 other tyre dealers across the UK to take the accolade of Pirelli Performance Centre (PPC) of the Year for 2009. Jet Wheel Tyre employs more than 25 staff and is primarily a tyre retailer holding 6,000 tyres in stock, of which 75 per cent are premium performance products.
To test customer service levels each of the 14 platinum PPCs were visited by a mystery shopper, from an independent company, secretly videoing their customer journey. The video was instrumental in deciding the overall winner, and a panel of judges from Pirelli used this, along with a host of other information to award PPC of the year to Jet Wheel Tyre.
“The objective behind the Pirelli Performance Centre concept is to provide a network of dealers with high technical levels and commitment to service allowing Pirelli, when asked, to confidently direct drivers of High Performance cars to the depots with the highest standards. The PPC badge is stringently audited and tested which makes Jet Wheel Tyre’s accomplishment particularly impressive,” said Dominic Sandivasci, managing director of Pirelli Tyre UK.
Sandivasci said Jet Wheel Tyre had progressed through the PPC rankings rapidly highlighting the company’s attention to improving the business: “Jet Wheel Tyre is on top if its game. Not only did it win the gold PPC standard in March 2009 after its first ever Pirelli audit, but thanks to strong commitment from the management and staff, it has excelled to become one of only 14 dealers in the UK to gain Pirelli’s top Platinum ranking. And now it has won the coveted title of PPC of the year.”
Cliff Crane, managing director of Jet Wheel Tyre, said he imagines winning PPC of the year feels like topping the premiership: “We have only been a Pirelli Performance Centre for a year, but have noticed that staff motivation has increased dramatically as we have all had a target to aspire to achieving. This has been a real driving force for us, making us think and act more professionally.”