Kwik-Fit Ad to Feature KITT
Before Baywatch and a questionable singing career, David Hasselhoff was best known as Michael Knight, the character he played in the early 1980s US series Knight Rider. Yet – and while we don’t wish to hassle the Hoff – the real star of the show was KITT, knight’s intelligent Pontiac Trans Am. This black car is fondly remembered by many who grew up in the 80s, and more than a few people will be thrilled to hear that KITT is making its television comeback in an advertising campaign for Kwik-Fit.
The campaign, which according to Kwik-Fit aim to show it does “so much more than just tyres and exhausts,” portrays the talking 1982 Pontiac, minus one of its front wheels, receiving a buffing in a Kwik-Fit outlet. The voice of KITT – which, incidentally, stands for Knight Industries Two Thousand – is provided by William Daniels, who provided the car with the gift of speech in the original television series.
The advertisement, developed by DDB London, debuts on the evening of April 12.