GITI UK Appoints Passenger Car Tyre Marketing Manager
GITI Tire (UK) Ltd. has appointed Jenny Leeson as marketing manager – passenger car. Prior to working in the tyre industry, Leeson headed up the marketing department at one of the UK's most successful Mercedes-Benz dealerships. Prior to this she held a marketing position at a housing firm after starting her career at a media and communications company. During this time she gained a CIM Profession Diploma in Marketing, having graduated from university with a BA (Hons) in English Language Studies.
“We are extremely pleased to welcome Jenny to the team,” said GITI Tire (UK) Ltd, managing director, Richard Lyons. “Working closely with our partners, Jenny will be responsible for developing and deploying retail concepts and point of sale collaterals and working closely with both trade and consumer media to deliver a coherent and consistent brand image to our customers. Jenny’s knowledge and experience will prove an invaluable asset as we continue to build brand equity within the UK market.”