Bosal UK Appoints New Sales & Marketing Director

Exhaust system and towbar manufacturer Bosal has announced a senior appointment within the Automotive Division of its Preston-based UK operations. Peter Hayden, 46, has been appointed sales and marketing director. He joins Bosal UK on 6 April 2010, moving from his current position of commercial director at Valeo Service UK. In his new role, Hayden will be responsible for Bosal UK’s commercial functions including, sales, marketing and supply.

Speaking of Hayden’s appointment Andrew McCrae, MD of Bosal UK said: “We are delighted to be welcoming Peter to Bosal, and are confident that his commercial experience, combined with his respected presence in the marketplace, will enable Bosal to achieve our strategic goals.”

Peter Hayden commented: “I am hugely excited at the potential for re-energising the Bosal presence in the UK at a time of significant change and opportunity. The key foundations in product range, quality and access to a global manufacturing base are firmly established and I look forward to the challenge of fully capitalising this.”