Bridgestone Launches New Generation Potenza S001 UHP Tyre
Bridgestone has launched a new flagship UHP tyre aimed at the world’s top sports cars. The Potenza S001 is designed for maximum sports performance and, according to the company, can also offer high efficiency/reduced rolling resistance at the same time. Already factory fitted on the Aston Martin Rapide and Ferrari F458 Italia, the Potenza S001 is now also available in the European replacement market.
Bridgestone reports that the launch of the Potenza S001 extends its line-up and that the company is “reliving the motor-sport heritage” of its Potenza tyres in the new release. “The S001 is designed to give the world’s most powerful sports models even sportier handling and higher efficiency than the current Potenza RE050(A) it complements. With factory fitments on the Aston Martin Rapide and Ferrari F458 Italia, the Potenza S001 clearly meets the challenging demands of both heavier luxury sports cars and the new breed of lighter, extreme sport models,” company representatives said in a statement.